ThoughtSol offers best-in-class mobile strategy consulting, backend system integration, and networking services ensures our enterprise clients maximize the benefits of Apple hardware, software, and services, says Vinet Kuumar, founder and CEO, ThoughtSol.

Apple products have created in a niche in the PC computing and mobility domain, including the enterprise market in India. Delhi based ThoughtSol Infotech, a Tier-2 partner with Apple has witnessed the partnership grow over its four-year alliance implementing iPhone, MacBook, iPad, and apple accessories for its enterprise customers.

ThoughtSol offers best-in-class mobile strategy consulting, backend system integration, and networking services. “This ensures our clients maximize the benefits of Apple hardware, software, and services.

Our collaboration helps businesses unlock new revenue streams, improve customer experience, increase productivity, and reduce costs,” says Vinet Kuumar, founder and CEO, ThoughtSol. We expect Apple business to contribute around 20-25% of our total revenues by end of FY 24-25, as per him.

The prime products of Apple that ThoughtSol implemented to its customers in 2023 included: MacBook (preferred for its performance and reliability), Apple Care (ensures extended support and service) and iPad (versatile tool for various professional uses) The top verticals that ThoughtSol team caters for Apple products includes Small and Medium Businesses (SMB), Startups, Aviation and IT & ITES.

The success factors of the partnership of ThoughtSol with Apple has been outstanding after-sales service, prompt supply of products, strong customer relationships and competitive pricing, adds Vinet.

The Great Synergy

There is accelerated synergy and better handholding between Apple team and ThoughtSol team. We have a strong collaborative relationship with Apple, including regular training sessions, provision of demo units, and timely availability of new products, says Bindiya Vohra, Co-founder and Director – Digital Solutions at ThoughtSol. MacBooks, iPads, and iPhones lead the pack for upsell and cross-sell opportunities among our existing customer base, she adds.

CIOs and the enterprises while utilising Apple products expect enhanced employee performance, accelerated AI workloads and increased productivity & Creativity.

Apple and Thoughtsol support equip customers with the essential skills, tools, and knowledge to effectively support and troubleshoot Apple devices within large organizations, either as Level 1 or Level 2 help desk professionals as per Bindiya.

“Through guided exercises, Thoughtsol provides hands-on experience with the tools and services required to assist Apple device users. When additional help is needed, Thoughtsol empowers customers to become self-sufficient by offering resources that teach them how to effectively communicate with Apple Support,” says Vinet.

Apple continuously focuses on varied channel partner initiatives like end customer training, employee training, on-site service support enablement to name a few. The enhanced training programs and price support have significantly benefited our business, says Vinet.

Online Foray & Future Outlook

Apple products mostly sell more in enterprise accounts and mid-market customers due to their better ROI, superior security, high quality, and longevity.

“We would rate Apple technology a 10 versus some other leading device / mobile brands in India that offer better ROI, superior security, exceptional quality, and longevity,” says Bindiya

Th e-store on ThoughtSol website is also showing good growth. ThoughtSol expects its e-store to contribute substantially from the overall Apple Business revenues, in next couple of years.

Mobiles are the best-selling products there, driven by Apple’s attractive pricing and high-quality devices. The USPs of the Apple products on the e-store versus other resellers in India include fast delivery, competitive pricing and exceptional customer service, says Vinet.

Does ThoughtSol foresee a change in 2024 or any new offering of Apple contributing more to it’s revenues? “Yes, we anticipate the MacBook to significantly contribute, potentially accounting for up to 70% of our revenues from Apple products,” says Vinet Kuumar, founder and CEO, ThoughtSol.